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Photographer Yasin Osman captures photos of Canadians reading at their local Indigo stores. (CNW Group/Indigo Books & Music Inc.)

Indigo is hosting an Instagram contest

Indigo is inviting Canadians to join their #AlwaysBeReading movement and visit its bookstore to find their “next great read.”

The company is working with Yasin Osman, an award-winning Toronto-based photographer and early childhood educator. As part of the #AlwaysBeReading campaign, Yasin is visiting local Indigo stores to capture candid images of real Canadians reading, and share their stories about why and what they choose to read. By sharing these images on social media, Indigo hopes to encourage other Canadians to share their stories and personal connection to reading.

To celebrate the launch of the #ExperienceIndigo and #AlwaysBeReading campaign, Indigo is hosting an Instagram contest now through March 31, 2017.

Fans are asked to share a photo of their most recent store visit on Instagram using the hashtags #ExperienceIndigo and #Contest, plus follow and tag @chaptersindigo. Fans can enter biweekly for a chance to win 1 of 4 $100 Indigo gift cards. For full contest details click HERE.

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About CIJnews Staff

CIJnews Staff
CIJnews is an independent, dynamic and reliable online news source that serves the Canadian Jewish and Israeli communities and provides an uncensored platform for the spectrum of voices.

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